Re: Ad rates resources..

[Archive]

Posted By: Marshall Eubanks

Hello;

I don't know about a resource, but sponsorship is close to
advertising, and so these
numbers might help :

Advertising is generally priced in Cost Per Mega (CPM), which is
really cost per thousand.

On google ad sense, you should be able to get $ 1 to $ 2 CPM _for
banner type ads_.

On broadcast TV, a good show, like the Superbowl, can pull in $ 20 to
$ 25 CPM (for a 1 minute ad).
(In other words, every time you watch a 1 minute Superbowl ad, it
costs somebody, on average
and in a statistical sense, about $ 25 / 1000 or 2.5 cents.)

Since there are about 10 - 15 ads minutes per hour, that's a CPM of
around $ 250 - 350 / hour. (Or, 25 - 35 cents
per hour of programming per person.) (Actually, public knowledge
starts to break down here. We know
that a lot of Superbowl type ads are order $ 15 or more for a 30
second ad, and there is a mix of ad durations. But there are also
going to be PSA's and discounts for large buys, etc., and the latter
are rarely talked about.
The networks might get more the $ 350 CPM / hour, I personally
doubt they get a lot more, but I don't know.)

Now, in theory, if you can deliver a targeted audience, you can do
better, and you might be
able to so argue. (This would depend a lot on who you are actually
able to deliver, and how much the
sponsors want them.) I would suggest that you try and get Superbowl
rates at a minimum; after all, you will know
a lot more about your audience than Fox or ABC or whoever will ever
know about theirs. Conversely, if the price they are willing to pay
drops banner ad range, you might want to decline to participate.
Streaming media
should be worth more than that.

On Dec 16, 2005, at 5:16 AM, wrote:

> Does anyone have a resource to show what one should be asking for
> ad insertion and the use of customized players for sponsors, during
> a live and archived event?
>
> Thanks for the help.
> Neal Peterson
> President
> StreamcastLive.ca (website up soon)
> If you need need help with your list settings send an email to:
>



Regards
Marshall Eubanks

T.M. Eubanks
e-mail :
http://www.multicasttech.com

America Free TV Video Service
http://www.americafree.tv